Communications Strategy
Clear messaging and a workable plan before anything goes out the door. Positioning, communications planning, executive and organizational messaging, content strategy, and internal and stakeholder communications.
Morgantown, West Virginia
Strategic communications and public affairs counsel, from planning through execution.
Morgantown MarCom helps businesses, nonprofits, associations, campaigns and community organizations decide what to say, how to say it and how to reach the people who matter. Then we help put that strategy into action.
Services
Four areas of practice, one point of contact.
Engagements range from focused counsel on a single announcement to ongoing strategy and hands-on production. Every engagement is scoped to what the work actually requires.
Public Relations & Media
A credible voice with the press and the public. Media relations and outreach, press releases and advisories, interview and spokesperson preparation, announcement and launch communications, and reputation, issues and crisis communications support.
Public Affairs & Engagement
Communications for organizations working in public view. Government and community relations, stakeholder mapping and engagement, coalition and partner communications, advocacy and issue campaigns, and support for public meetings, hearings and testimony.
Marketing & Creative
The materials that carry the message. Marketing and campaign strategy, copywriting for web, print, email and advertising, social and digital content, content calendars, collateral, direct mail and event communications.
Additional capabilities include public speaking preparation, event and fundraiser communications, select event photography, basic website and content support, AI workflow support, and communications training.
Approach
Senior-level counsel. Hands-on execution.
Strategy first
Work begins with the outcome you need and the audiences who decide it, not with a menu of deliverables. The plan drives the tactics, never the other way around.
Counsel and production together
Morgantown MarCom advises on strategy and also writes, produces and delivers the work, from releases and remarks to campaigns and collateral, so plans do not stall between the whiteboard and the world.
A direct working relationship
Clients work directly with Heather throughout the engagement, creating a clear line between strategy, decisions and execution.
Who this work serves
Businesses, nonprofit organizations, associations, public affairs and community organizations, campaigns, and leaders and executives navigating public-facing communications.
About
Heather Severt
Founder + Principal
Heather Severt is the Founder + Principal of Morgantown MarCom. She brings more than 15 years of experience across strategic communications, public affairs, media relations, marketing and campaign communications.
Her work has ranged from leading statewide advocacy and coalition-building efforts to directing integrated marketing campaigns, advising organizations and developing communications that translate complex priorities into clear, audience-focused messages. Her experience includes working with businesses, nonprofits, public officials, community stakeholders, media and organizational leaders.
A Morgantown native, Heather holds a B.A. in Psychology with an Industrial/Organizational focus from West Virginia University and an M.S. in Strategic Leadership from Neumann University.
Contact
Start a conversation.
The best first step is a short conversation about what you are trying to accomplish. Email is the fastest way to reach Heather.
Heather Severt
Founder + Principal
- heather@morgantownmarcom.com
- (304) 641-3221
- Morgantown, West Virginia